Week 5 is here! Our lessons this week focused on mission statements, measurements and impact. There were a number of readings and a couple of videos, but the one that I found most interesting was the Standfords Social Innovation Reviews article titled Getting Results: Outputs, Outcomes, and Impact . I feel this article explained well the ideas we were focusing on this week including how outputs and outcomes are very different and only a small part of the impact you are seeking to create. We were also asked to watch a video of Kevin Starr titled Lasting Impact where he delved into the topic of impact and why seeking that above all else is the most important. I particularly appreciated his four questions we should ask ourselves about our products: "Is it needed? Does it work? Will it get to those who need it? Will they use it correctly when they get it?" The last two questions really stood out to me because they address the meat of why a product would fail. Of course, many pr...